THE DIFFERENCE BETWEEN SEO AND GOOGLE ADS

OVERVIEW

Many newbies do not understand the difference between SEO (Search Engine Optimization) and Google Ads. Many people can understand the confusion, as these two options appear on the same page of Google search.

This article will explain the difference of the two, and highlight the benefits for each marketing service.

SEARCH ENGINE OPTIMIZATION

Search engine optimization, or SEO, is the process of optimizing your website for Google to rank Organically for specific keywords. Websites that rank organically are usually placed below Google Ads and Google Shopping Ads.

Sometimes Google Ads do not appear and organic rankings take top positions on Google' search engine. You can spot the difference between the two as organic websites Do Not have the word "Ad" placed on the right of them.

THERE ARE 2 TYPES OF SEO:

1. ON PAGE SEO

This is the means of optimizing your website that meets Google;s guidelines and focuses on keywords targeted to your business.

2. OFF PAGE SEO

This is the process of linking to other websites online in a specific manner which promote your content on other websites.

GOOGLE ADS

Google Ads is the process of paying Google for each click that occurs on your advert on Google's search engine. This is known as Cost-per-Click, otherwise known a CPC. Depending on your Google Ad Optimization score, you will be placed on either the Top of Google, or the bottom of Google.

These adverts can appear on Page 1, Page 2 and other pages of Google. Highly optimized Ads usually appear at the Top of Google, with the word "Ad" placed next to them.

THERE ARE 5 TYPES OF GOOGLE AD SERVICES:

1. GOOGLE SEARCH ADS

Google search Ads are adverts that appear on Google's search engines.

2. GOOGLE DISPLAY ADS

Google Dispay ads are adverts that appear on partnering websites of Google.

3. GOOGLE SHOPPING ADS

Google shopping ads are adverts that appear on Google search engine displaying an image and price of the product marketed.

4. GOOGLE VIDEO ADS

Google Video ads are adverts that appear on Youtube and partnering websites of Google.

5. GOOGLE APP ADS

Google Ap ads are adverts promoting applications on Google's entrire network except for Google shopping ads.

BENEFITS OF SEO

WHY IMPLEMENT SEO

SEO is a lot more complicated than Google Ads. When searching for a SEO provider, you must make sure they have experience, and implement the correct practices. SEO takes time to work, so you wont see instant results immediately.

Here are the primary benefits of SEO:

1. SET FEE

SEO works on an agreed set fee. You wont have to worry about raised Cost per Click that increases year by year like with Google Ads.

2. ACQUIRE MORE TRAFFIC IN THE LONG TERM

SEO Is a long term investment, but once you are ranking high organically for multiple keywords, you will receive a ton of traffic.

3. YOUR LISTING DOESNT DISAPPEAR

Once you ranking high organically on Google, your listing will appear there 24 hours per day. With Google Ads your listing will disappear once your daily budget runs out.

BENEFITS OF GOOGLE ADS

WHY IMPLEMENT GOOGLE ADS

Here are the primary benefits of Google Ads:

1. INSTANT RESULTS

Once you have set up your Google Ad campaign, you will almost instantly start receiving traffic to your website.

2. TOP OF THE PAGE LISTINGS

Google ads is usually displayed at the Top of Google. The higher the advert positions, the more users will trust your services and contact you.

3. CREATE AUTOMATED CAMPAIGNS

Google Ads track conversions (calls, leads, inquires) and eventually discovers how to target users that are more likely to take action on your website.